Social Media Analytics: Bell Let’s Talk 2017

Two weeks ago I started the second semester of the Masters in Data Science program and as part of it I am taking a course in Social Media Analytics. The first lab assignment for this course was on January 25 and the objective is to analyze Bell Let’s Talk social media campaign. Using a proposed tool called Netlytic (a community-supported text and social networks analyzer that automatically summarizes and discovers social networks from online conversations on social media sites) created by the course’s professor Dr. Anatoliy Gruzd I downloaded a tiny slice of #BellLetsTalk hashtagged data and created this super simple Power BI dashboard.

I have been wanting to play with Power BI’s Publish to Web functionality for quite some time and thought this was a great chance to give it a cool use. The data was exported from Netlytic as three CSV files and then imported into Power BI desktop. With the desktop tool I created a couple of simple measures (Total number of tweets and posts, Average number of tweets and posts per minute and so on) and then some simple visualizations.

Continue reading “Social Media Analytics: Bell Let’s Talk 2017”

Introduction to KNIME

KNIME is one of the many open source data analytics and blending tools available for free online.

This is a very basic presentation about KNIME I did at one of the labs as part of a Data Mining course in the Masters in Data Science and Analytics program at Ryerson University. The tool is really great and I ended up using it as the main analytics tool to deliver the final project for the same course.